Think your water is clean? Time to clear things up — literally!
Your tap water may be doing more harm than good. It often contains chlorine, heavy metals and other impurities that trip away moisture, leaving your skin dry and your hair brittle. Over time, this can cause irritation, dullness, and long-term damage- without you even noticing.
How impurities affect
your skin and hair
SKIN IRRITATION
Hard water and impurities can cause redness, dryness, and irritation, leaving skin feeling itchy and uncomfortable.
DAMAGED HAIR
Mineral build up weakens hair strands, leading to brittleness, frizz, and increased breakage over time.
UNHEALTHY SKIN
Harsh chemicals and contaminants strip the skin’s natural moisture, causing dullness and clogged pores.
Unfiltered water contains
a lot of impurities
Chlorine & Chloramine
CAUSE
Chemical disinfectants added to water by treatment plants to kill bacteria and pathogens.
EFFECT
Strips moisture, leading to dry, itchy skin and brittle hair.
Limescale
CAUSE
Naturally occurring minerals like calcium and magnesium get deposited from hard water over time.
EFFECT
Leaves buildup that makes hair rough and skin dry.
Heavy Metals
CAUSE
Heavy metals such as lead, iron and copper leach from aging pipes, industrial runoff, and natural deposits.
EFFECT
Clogs pores, irritates skin, and weighs hair down.
Rust
CAUSE
Corroded or aging pipes release rust particles into water, often due to oxidation and long-term wear.
EFFECT
Corroded or aging pipes release rust particles into water, often due to oxidation and long-term wear.
From Harsh to Heavenly
Before
After
